MBT® FALL WINTER 2014 Global Brand Campaign
Developed by Kastner & Partners Milan, the new Fall Winter 2014 campaign continues MBT®'s core message – "Join The Human Movement™ " with an empowering declaration - "NOTHING CAN STOP YOU, NOT EVEN.."
Join The Human Movement™ of MBT® and nothing will stop you!
Global footwear brand MBT® has appointed Leo Burnett Singapore as its creative agency responsible for developing the brand’s core message and creative elements for the Spring/Summer 2014 season. The appointment follows a competitive pitch, which involved five other agencies.Bekijk
In order to create excitement and drive awareness of the new MBT®, Chairman- Andy Chaw and CEO- Bob Dyer visited Italy to officially open the new MBT® stores in Milan and Rome, to have press conferences, and to visit the Bologna shop and our new MBT® Italia headquarters.Bekijk