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News & Press

17 juli 2014

Campaign 2014

MBT® FALL WINTER 2014 Global Brand Campaign
Developed by Kastner & Partners Milan, the new Fall Winter 2014 campaign continues MBT®'s core message – "Join The Human Movement " with an empowering declaration - "NOTHING CAN STOP YOU, NOT EVEN.."
Join The Human Movement of MBT® and nothing will stop you!

Bekijk
15 april 2014

Japan CAPTAIN TSUBASA Sponsorship

Do you know Captain Tsubasa, or Flash Kicker? It is a popular Japanese manga animation about a Japanese youth football team, and its captain Tsubasa which was created in Japan and has been read all over the world.

Bekijk
15 april 2014

Esquire Article, Spain

MBT® CEO Bob Dyer is featured in the Spanish edition of Esquire. The interview was based on the strategies of MBT®, and the future of the brand.

Bekijk
15 maart 2014

MBT® Singapore Opens!

MBT®, the Original Physiological Footwear? brand, unveils its latest concept store in Asia with a refreshing new global store design. The new store opens in PARAGON, right at the heart of Singapore’s premier shopping belt, Orchard Road.

Bekijk
12 maart 2014

MBT® at GDS and GDS PR Event

MBT® was once again present at the GDS international footwear show in Dusseldorf, Germany, as part of the Berkemann stand.

Bekijk
10 maart 2014

Swiss PR & Trade Event SS14

The Swiss MBT® Team along with Bob Dyer and Lucy Holmes, hosted a PR and trade event at the centrally located Prime Tower in Zurich.

Bekijk
15 februari 2014

MBT® Moscow Opens!

MBT®, the Original Physiological Footwear brand opened its first MBT® Concept store in Moscow. Designed with the new retail concept, the shop is situated in a historical building built in 1914 in the centre of the city, near to the famous red square.

Bekijk
22 januari 2014

Fall Winter 2014 Global Sales Meeting

The FW14 MBT® Global Sales Meeting was held from 22-24th January in Hong Kong at the Langham hotel.

Bekijk
15 januari 2014

Leo Burnett Singapore Appointed for MBT® Spring Summer 2014 Global Brand Relaunch

Global footwear brand MBT® has appointed Leo Burnett Singapore as its creative agency responsible for developing the brand’s core message and creative elements for the Spring/Summer 2014 season. The appointment follows a competitive pitch, which involved five other agencies.

Bekijk
15 december 2013

Andy Chaw & Bob Dyer Tours Italy!

In order to create excitement and drive awareness of the new MBT®, Chairman- Andy Chaw and CEO- Bob Dyer visited Italy to officially open the new MBT® stores in Milan and Rome, to have press conferences, and to visit the Bologna shop and our new MBT® Italia headquarters.

Bekijk

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