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Actualités et Presse

15 septembre 2015

Campaign Automne-Hiver 2015

Les MBT sont faites pour vous accompagner dans tous vos déplacements. Avec les MBT® vous pouvez découvrir de nouvelles destinations et parcourir des kilomètres à pied. Avec vos MBT®, vous pourrez faire du tourisme, de l’exercice physique, marcher en expérimentant cette innovation. Vous pourrez être tout ce que vous voulez, vous serez toujours l’aise dans vos MBT®. Le SensorMasai® qui se trouve à l’arrière de la chaussure, en dessous de votre talon, ainsi que l’axe de rotation AXIS améliorent votre équilibre naturel ainsi que votre posture, stimulent le retour veineux et réduisent les douleurs lombaires. Tout ça avec comme unique objectif: vous aider à vivre au maximum chaque moment.

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17 juillet 2014

Campaign 2014

MBT® FALL WINTER 2014 Global Brand Campaign
Developed by Kastner & Partners Milan, the new Fall Winter 2014 campaign continues MBT®'s core message – "Join The Human Movement " with an empowering declaration - "NOTHING CAN STOP YOU, NOT EVEN.."
Join The Human Movement of MBT® and nothing will stop you!

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15 avril 2014

Japan CAPTAIN TSUBASA Sponsorship

Do you know Captain Tsubasa, or Flash Kicker? It is a popular Japanese manga animation about a Japanese youth football team, and its captain Tsubasa which was created in Japan and has been read all over the world.

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15 avril 2014

Esquire Article, Spain

MBT® CEO Bob Dyer is featured in the Spanish edition of Esquire. The interview was based on the strategies of MBT®, and the future of the brand.

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15 mars 2014

MBT® Singapore Opens!

MBT®, the Original Physiological Footwear? brand, unveils its latest concept store in Asia with a refreshing new global store design. The new store opens in PARAGON, right at the heart of Singapore’s premier shopping belt, Orchard Road.

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12 mars 2014

MBT® at GDS and GDS PR Event

MBT® was once again present at the GDS international footwear show in Dusseldorf, Germany, as part of the Berkemann stand.

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10 mars 2014

Swiss PR & Trade Event SS14

The Swiss MBT® Team along with Bob Dyer and Lucy Holmes, hosted a PR and trade event at the centrally located Prime Tower in Zurich.

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15 février 2014

MBT® Moscow Opens!

MBT®, the Original Physiological Footwear brand opened its first MBT® Concept store in Moscow. Designed with the new retail concept, the shop is situated in a historical building built in 1914 in the centre of the city, near to the famous red square.

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22 janvier 2014

Fall Winter 2014 Global Sales Meeting

The FW14 MBT® Global Sales Meeting was held from 22-24th January in Hong Kong at the Langham hotel.

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15 janvier 2014

Leo Burnett Singapore Appointed for MBT® Spring Summer 2014 Global Brand Relaunch

Global footwear brand MBT® has appointed Leo Burnett Singapore as its creative agency responsible for developing the brand’s core message and creative elements for the Spring/Summer 2014 season. The appointment follows a competitive pitch, which involved five other agencies.

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