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人才招聘

MBT® 美國品牌經理

上司: 執行長
上司: 委員會銷售顧問
最近修訂日期: 7/1/14

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職責

  • 確保規劃與達成 MBT® USA 的預算、銷貨淨額、雙數、毛利、存貨週轉率及帳齡。
  • 制定與執行產品和銷售策略,使 MBT® USA 獲得最佳的銷售和成長機會。
  • 確保制定並執行全球 MBT® 營運願景、產品線及成長目標。
  • 確保 MBT® 慢跑鞋與運動鞋的全球產品計畫、設計及開發。

基本概述

  • 展現出滿足消負者需求並超出消費者預期的熱誠。
  • 確保明智運用公司資源並對所有財務目標做出穩健的商業判斷。
  • 確保有效率的進行變革管理,達成有效的結果,以符合所有管理目標。
  • 展現出創意,跳出框框思考,打破常規,以及想出新點子/產品。
  • 確保各種工作層面皆採用成功的商業實務。
  • 規劃、實施及管理重大里程碑,以符合截止期限的要求。
  • 主動發展內部與外部商業合作夥伴關係。
  • 確保促進並重視夥伴關係、多元性,以及信賴感的合作環境。
  • 培養團隊成員,讓成員更成功扮演好各自的角色,展現無私的心態。
  • 分享資源,提升商業成果。
  • 主動尋求他人的意見,並尊重不同的觀點。
  • 誠實、直接、公平地溝通,建立信賴感。

職位基本職能

  • 與各職能領域合作,擬定與目標一致的業務目標,使客群成長。
  • 實施銷售策略、分析趨勢與結果,決定毛利計畫。
  • 預測並制定各地區的年度銷售配額,以及預測現有和新客戶的銷售額和利潤預估值,制定銷售目標。
  • 透過激勵、輔導、指導、技能開發及產品知識等方法,管理業務團隊。
  • 尋求並瞄準新的客戶與銷售商機、製作客戶與商業夥伴的簡報,著手進行行動計畫、市場分析,以及設想可產生並獲得新業務的策略。
  • 監控庫存,確保庫存水準合宜,獲得最大利潤並減少降價情況。
  • 持續為業務團隊提供訓練、工具及文案,使業務團隊具備合適的產品知識,可呈現品牌產品資訊。
  • 確保與合作夥伴和客戶保持健全的商業關係。
  • 確保業務活動的活動根據公司的政策與指導方針進行。
  • 徹底瞭解跑者的消費者行為、競爭態勢以及對於我們產品的詳細反應,進行市場需求評估。
  • 從概念到大量銷售樣品寄送,制定季節性產品線計畫與海外發展。
  • 與 DG 開發室專員協調產品開發。
  • 指導外部設計公司創造全球季節性產品,一直到規格書等相關細節。
  • 與專門的慢跑零售商緊密合作,獲得產品意見與方向。
  • 評估與消費者需求/區隔相關的產品搭配和成長機會、競爭的慢跑產品與定價、整體設計和文化趨勢,然後理出其中的優先順序。
  • 向高階管理階層和零售商簡報產品線、概念及設計。
  • 持續調整並宣傳產品策略與年度提案。
  • 規劃、專案管理以及發表年度與季節性產品,努力達成目標。
  • 擔任 USA 與 GSM 公司內外所有產品簡報的品牌主管。
  • 確保與執行長和高階主管合作,定期更新資訊,確保每個人都能掌握新資訊。
  • 參加產業商展。
  • 聽令協助執行長進行專案。

工作環境

標準工時:全職
地點:美國密蘇里州柯克伍德辦公司;
實際環境:開放式個人工作區
出差頻率:依需要而定 (40%)

職位詳情

學歷:大學畢業(行銷、商業或相關研究領域學士);MBA 較佳或相關工作經驗。
工作經驗與主要職能:

 

  • 至少 5-10 年的產品管理與行銷經驗,有鞋類產品管理經驗更佳,並有零售經驗,曾負責跑步專用產品的零售交易通路,或身為跑步鞋的買家。
  • 瞭解產品設計與開發流程;有設計經驗並曾參與設計團隊;瞭解零售商品與產品搭配規劃與衡量。
  • 在多項跨部門與外部夥伴專案,展現管理其預算和時間表的能力。
  • 展現策略規劃、年度規劃、銷售規劃、預測及分析的能力和經驗。
  • 有能力彙總多元的資料組,藉此告知並形成策略、年度提案及行動步驟,促進業務成長。
  • 在快速成長的階段,展現在快步調、多元的企業工作環境中成功的紀錄。
  • 能夠與主管、同儕及團隊成員在口頭與書面上溝通無礙。良好的簡報技巧,必須擁有高社交智商。
  • 熱愛跑步,擁有個人經驗或深入瞭解跑步品牌、有跑步習慣的消費者及銷售通路。
  • 卓越的管理、談判及人際關係技巧。
  • 經過考驗的領導力,能夠以團隊方法,影響、培養及授權業務代表達成公司的業務目標。

電腦技能:

  • Microsoft Office 產品
  • Outlook

MBT® USA Brand Manager

Position Reports To: CEO
Positions Reporting To: Commission Sales Consultants
Most Recent Revision: 7/1/14

Position Accountabilities

  • Assures planning and achieving budget, net sales, pairs, gross margin dollars, inventory turn and accounts aging for MBT® USA.
  • Develops and executes product and sales strategies to optimize selling and growth opportunities for MBT® USA.
  • Assures creation and execution of global MBT® running vision, product line and growth targets.
  • Assures global product plan, design, and development of MBT® running and sports shoes.

Profile Accountabilities

  • Demonstrates a passion for meeting consumer needs and exceeding consumer expectations
  • Assures the judicious use of company resources and sound business justification for all financial objectives
  • Assures effective and efficient change management to meet all company goals
  • Demonstrates creativity by thinking outside the box, breaking norms, and developing new ideas/products
  • Assures successful business practices are executed throughout all aspects of performance
  • Plans, implements, and manages key milestones to achieve deadlines
  • Proactively develops internal and external business partnernship relations
  • Assures a collaborative environment that fosters and values partnerships, diversity, and trust
  • Exhibits selflessness by developing team members to become more successful in their roles
  • Shares resources to improve business results
  • Actively seeks the ideas of others and values differing perspectives
  • Builds trust by communicating honestly, directly, and candidly

Position Essential Functions

  • Collaborates with all functional areas to develop sales strategies for growth of the account base aligned with objectives.
  • Determines gross-profit plans by implementing sales strategies, analyzing trends and results.
  • Establishes sales objectives by forecasting and developing annual sales quotas for territories and projecting expected sales volume and profit for existing and new accounts.
  • Manages Sales Team through motivation, counseling, direction, skill development, and product knowledge.
  • Seeks out and targets new customers and sales opportunities, initiates action plans by developing presentations for clients and business partners, conducting market analysis, and devising strategies to generate and secure new business.
  • Monitors inventory to assure appropriate levels to maximize profits and reduce markdowns.
  • Provides ongoing training, tools, and communications to Sales Team so that they possess sufficient knowledge to present information on the brands products.
  • Assures strong business relationships with partners and customers.
  • Assures that Sales Team’s activities are in accordance with Company policies and guidelines.
  • Evaluate market needs through a strong understanding of runner’s consumer behavior, the competitive landscape and detailed response to our products.
  • Create seasonal product line plan and oversees development from concept thru to bulk sales sample delivery.
  • Coordinate product development with DG development office associates.
  • Direct external design firms in the creation of the global seasonal products thru to tech packs.
  • Work closely with running specialty retailers in acquiring product feedback and direction.
  • Evaluate, and prioritize assortment and growth opportunities relative to consumer need/segments; competitive running products and pricing and overall design and cultural trends.
  • Present product line, concepts and designs to senior management and retailers.
  • Align and communicate product strategy and annual initiatives on an on-going basis.
  • Plan, project manage and launch annual and seasonal products in order to achieve targets.
  • Serve as the brand’s lead on all product presentations both internally and externally, USA and at GSM’s.
  • Assures partnership with CEO and senior executives to provide regular updates in order to keep everyone informed.
  • Participates in industry trade shows.
  • Assists CEO with projects as requested.

Work Environment

Typical Work Hours: Full-time
Location: Office in Kirkwood, MO Physical
Environment: Open Work Station
Travel Frequency: As Required (40%)

Position Specifications

Educational Preference: College graduate (BA or BS in Marketing, Business or a related filed of study); MBA is advantageous, or equivalent work experience
Job Experience & Key Competencies:

 

  • Minimum of 5-10 years of experience in product management and marketing, footwear product management is an advantage along with exposure to the running specialty retail trade channel through retail experience and/or a buyer role in running footwear.
  • Understanding of the product design and development process; experience and exposure to design and working with design teams; understanding of retail merchandising and assortment planning and metrics .
  • Demonstrated ability to manage multiple projects across functions and external partners, on budget, and on schedule.
  • Demonstrated ability and experience in strategic planning, annual planning, sales planning, forecasting and analysis.
  • Ability to bring together diverse data sets to inform and shape strategy, annual initiatives and action steps to grow the business.
  • Demonstrated record of thriving in a fast-paced, diverse, entrepreneurial work environment in rapid growth stages.
  • Able to effectively communicate verbally and in writing to leadership, peers and team members. Strong presentation skills. Must have a high degree of social intelligence.
  • Committed runner with personal experience with or in-depth understanding of running brands, running consumer, and sales channels.
  • Excellent management, negotiation, and people skills.
  • Proven leadership ability to influence, develop, and empower Sales Reps to achieve Company's sales goals through a team approach.

Computer Experience:

 

  • Microsoft Office Products
  • Outlook

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