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人才招聘

MBT® 美国品牌经理

汇报于: CEO
汇报于: 委员会销售顾问
最近修订日期: 7/1/14

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职责

  • 确保规划与达成 MBT® USA 的预算、销货净额、双数、毛利、存货周转率及帐龄。
  • 制定与执行产品和销售策略,使 MBT® USA 获得最佳的销售和成长机会。
  • 确保制定并执行全球 MBT® 营运愿景、产品线及成长目标。 
  • 确保 MBT® 跑步鞋与运动鞋的全球产品计划、设计及开发。
     

基本概述

  • 展现出满足消费者需求并超出消费者预期的热诚。
  • 确保明智运用公司资源并对所有财务目标做出稳健的商业判断。
  • 确保有效率的进行变革管理,达成有效的结果,以符合所有管理目标。
  • 展现出跳出框架之创意思维,跳出框框思考,打破常规,以及想出新观点/产品。
  • 确保成功的商业范例在各工作层面能够贯彻执行。
  • 规划、实施及管理重大里程碑,以符合截止期限的要求。
  • 主动发展内部与外部商业合作伙伴关系。
  • 确保促进并重视伙伴关系、多元性,以及信赖感的合作环境。
  • 培养团队成员,让成员更成功扮演好各自的角色,展现无私的心态。
  • 分享资源,提升商业成果。
  • 主动寻求他人的意见,并尊重不同的观点。
  • 诚实、直接、公平地沟通,建立信赖感。
     

职位基本职能

  • 与各职能领域合作,拟定与目标一致的业务目标,使客群成长。
  • 实施销售策略、分析趋势与结果,决定毛利计划。
  • 预测并制定各地区的年度销售配额,以及预测现有和新客户的销售额和利润预估值,制定销售目标。
  • 透过激励、辅导、指导、技能开发及产品知识等方法,管理业务团队。
  • 寻求并瞄准新的客户与销售商机、制作客户与商业伙伴的简报,着手进行行动计划、市场分析,以及设想可产生并获得新业务的策略。
  • 监控库存,确保库存水平合宜,获得最大利润并减少降价情况。
  • 持续为业务团队提供训练、工具及文案,使业务团队具备合适的产品知识,可呈现品牌产品信息。
  • 确保与合作伙伴和客户保持健全的商业关系。
  • 确保业务活动的活动根据公司的政策与指导方针进行。
  • 彻底了解跑者的消费者行为、竞争态势以及对于我们产品的详细反应,进行市场需求评估。
  • 创建并监督季节性产品线计划,从概念到批量销售样品交付。
  • 与 DG 开发室专员协调产品开发。
  • 指导外部设计公司创造全球季节性产品,一直到规格书等相关细节。
  • 与专门的跑步特渠零售商紧密合作,获得产品意见与方向。
  • 评估与消费者需求/区隔相关的产品搭配和成长机会、竞争的慢跑产品与定价、整体设计和文化趋势,然后理出其中的优先级。
  • 向高阶管理阶层和零售商简报产品线、概念及设计。
  • 持续调整并宣传产品策略与年度提案。
  • 规划、项目管理以及发表年度与季节性产品,努力达成目标。
  • 担任 USA 与 GSM 公司内外所有产品简报的品牌主管。
  • 确保与执行长和高阶主管合作,定期更新信息,确保每个人都能掌握新信息。
  • 参加产业商展。
  • 听令协助执行长进行项目。

 

工作环境

标准工时:全职
地点:美国密苏里州柯克伍德办公司;

实际环境:开放式个人工作区
出差频率:依需要而定 (40%)

 

职位详情

学历:大学毕业(营销、商业或相关研究领域学士);MBA 较佳或相关工作经验。
工作经验与主要职能:

  • 至少 5-10 年的产品管理与营销经验,有鞋类产品管理经验更佳,并有零售经验,曾负责跑步专用产品的零售交易通路,或身为跑步鞋的买家。
  • 了解产品设计与开发流程;有设计经验并曾参与设计团队;了解零售商品与产品搭配规划与衡量。
  • 在多项跨部门与外部伙伴项目,展现管理其预算和时间表的能力。
  • 展现策略规划、年度规划、销售规划、预测及分析的能力和经验。
  • 有能力汇总多元的资料组,藉此告知并形成策略、年度提案及行动步骤,促进业务成长。
  • 在快速成长的阶段,展现在快步调、多元的企业工作环境中成功的纪录。
  • 能够与主管、同侪及团队成员在口头与书面上沟通无碍。良好的简报技巧,必须拥有高社交智商。
  • 热爱跑步,拥有个人经验或深入了解跑步品牌、有跑步习惯的消费者及销售通路。
  • 卓越的管理、谈判及人际关系技巧。
  • 经过考验的领导力,能够以团队方法,影响、培养及授权业务代表达成公司的业务目标。

计算机技能:

Microsoft Office 产品

Outlook

Position Accountabilities

  • Assures planning and achieving budget, net sales, pairs, gross margin dollars, inventory turn and accounts aging for MBT® USA.
  • Develops and executes product and sales strategies to optimize selling and growth opportunities for MBT® USA.
  • Assures creation and execution of global MBT® running vision, product line and growth targets.
  • Assures global product plan, design, and development of MBT® running and sports shoes.

Profile Accountabilities

  • Demonstrates a passion for meeting consumer needs and exceeding consumer expectations
  • Assures the judicious use of company resources and sound business justification for all financial objectives
  • Assures effective and efficient change management to meet all company goals
  • Demonstrates creativity by thinking outside the box, breaking norms, and developing new ideas/products
  • Assures successful business practices are executed throughout all aspects of performance
  • Plans, implements, and manages key milestones to achieve deadlines
  • Proactively develops internal and external business partnernship relations
  • Assures a collaborative environment that fosters and values partnerships, diversity, and trust
  • Exhibits selflessness by developing team members to become more successful in their roles
  • Shares resources to improve business results
  • Actively seeks the ideas of others and values differing perspectives
  • Builds trust by communicating honestly, directly, and candidly

Position Essential Functions

  • Collaborates with all functional areas to develop sales strategies for growth of the account base aligned with objectives.
  • Determines gross-profit plans by implementing sales strategies, analyzing trends and results.
  • Establishes sales objectives by forecasting and developing annual sales quotas for territories and projecting expected sales volume and profit for existing and new accounts.
  • Manages Sales Team through motivation, counseling, direction, skill development, and product knowledge.
  • Seeks out and targets new customers and sales opportunities, initiates action plans by developing presentations for clients and business partners, conducting market analysis, and devising strategies to generate and secure new business.
  • Monitors inventory to assure appropriate levels to maximize profits and reduce markdowns.
  • Provides ongoing training, tools, and communications to Sales Team so that they possess sufficient knowledge to present information on the brands products.
  • Assures strong business relationships with partners and customers.
  • Assures that Sales Team’s activities are in accordance with Company policies and guidelines.
  • Evaluate market needs through a strong understanding of runner’s consumer behavior, the competitive landscape and detailed response to our products.
  • Create seasonal product line plan and oversees development from concept thru to bulk sales sample delivery.
  • Coordinate product development with DG development office associates.
  • Direct external design firms in the creation of the global seasonal products thru to tech packs.
  • Work closely with running specialty retailers in acquiring product feedback and direction.
  • Evaluate, and prioritize assortment and growth opportunities relative to consumer need/segments; competitive running products and pricing and overall design and cultural trends.
  • Present product line, concepts and designs to senior management and retailers.
  • Align and communicate product strategy and annual initiatives on an on-going basis.
  • Plan, project manage and launch annual and seasonal products in order to achieve targets.
  • Serve as the brand’s lead on all product presentations both internally and externally, USA and at GSM’s.
  • Assures partnership with CEO and senior executives to provide regular updates in order to keep everyone informed.
  • Participates in industry trade shows.
  • Assists CEO with projects as requested.

Work Environment

Typical Work Hours: Full-time
Location: Office in Kirkwood, MO Physical
Environment: Open Work Station
Travel Frequency: As Required (40%)

Position Specifications

Educational Preference: College graduate (BA or BS in Marketing, Business or a related filed of study); MBA is advantageous, or equivalent work experience
Job Experience & Key Competencies:

 

  • Minimum of 5-10 years of experience in product management and marketing, footwear product management is an advantage along with exposure to the running specialty retail trade channel through retail experience and/or a buyer role in running footwear.
  • Understanding of the product design and development process; experience and exposure to design and working with design teams; understanding of retail merchandising and assortment planning and metrics .
  • Demonstrated ability to manage multiple projects across functions and external partners, on budget, and on schedule.
  • Demonstrated ability and experience in strategic planning, annual planning, sales planning, forecasting and analysis.
  • Ability to bring together diverse data sets to inform and shape strategy, annual initiatives and action steps to grow the business.
  • Demonstrated record of thriving in a fast-paced, diverse, entrepreneurial work environment in rapid growth stages.
  • Able to effectively communicate verbally and in writing to leadership, peers and team members. Strong presentation skills. Must have a high degree of social intelligence.
  • Committed runner with personal experience with or in-depth understanding of running brands, running consumer, and sales channels.
  • Excellent management, negotiation, and people skills.
  • Proven leadership ability to influence, develop, and empower Sales Reps to achieve Company's sales goals through a team approach.

Computer Experience:

 

  • Microsoft Office Products
  • Outlook

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