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News & Press

1 Ιούνιος 2017

MBT Sponsored Adventure Race Team wins Gold @ Expedition Africa 2017!

Jonas Andersson, team captain of adventure race team- SKYLOTEC from Sweden take first place at Expedition Africa. Expedition Africa is a race in the ARWS (adventure racing world series). Jonas led the team to victory, taking first place at this grueling race in Cape St. Francis, South Africa. Total of 39 teams from 14 countries took part in this extreme adventure race that is 550km long with 150km of just running! "We didn’t know so much about the different legs until 2 days before race start when we got the logistic planner. After that we could pack our gear and energy for the different legs in the boxes and bags provided by the organization", says Jonas. The course: Trek 5 km, kayak 28 km, trek 6 km, kayak 15 km, MTB 89 km, trek 59 km, MTB 97 km, trek+rope 4 km, kayak 25 km, trek 18 km, MTB 123 km, trek 48 km. "We didn’t expect to take the lead in the beginning, we just wanted to go in our own pace but it soon became clear that we had a bit higher speed than the others as we took the lead of the pack", -Jonas Jonas and team wears the MBT Speed for this race. "They keep well, and they have a stiffer sole, that’s makes them perfect for the race. The shoes are gentler to use than other shoes. I feel so comfortable in them and they are so incredibly gentle for the feet. So, I used them all the way. The slightly harder and rounded sole is really great when you have some packing and you have to move as many hours as we do. They really are amazing!" -Jonas Photos: SKYLOTEC, Andreas Strand

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5 Φεβρουάριος 2015

SS15 Campaign

EVERYBODY’S FAVOURITE SEASON IS HERE!
MBT® launches Spring Summer 2015 campaign, strengthening its “NOTHING CAN STOP YOU” movement with a new Sports category tagline – “ONE SOLE FITS ALL”.

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17 Ιούλιος 2014

Campaign 2014

MBT® FALL WINTER 2014 Global Brand Campaign
Developed by Kastner & Partners Milan, the new Fall Winter 2014 campaign continues MBT®'s core message – "Join The Human Movement " with an empowering declaration - "NOTHING CAN STOP YOU, NOT EVEN.."
Join The Human Movement of MBT® and nothing will stop you!

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15 Απρίλιος 2014

Japan CAPTAIN TSUBASA Sponsorship

Do you know Captain Tsubasa, or Flash Kicker? It is a popular Japanese manga animation about a Japanese youth football team, and its captain Tsubasa which was created in Japan and has been read all over the world.

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15 Απρίλιος 2014

Esquire Article, Spain

MBT® CEO Bob Dyer is featured in the Spanish edition of Esquire. The interview was based on the strategies of MBT®, and the future of the brand.

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15 Μάρτιος 2014

MBT® Singapore Opens!

MBT®, the Original Physiological Footwear? brand, unveils its latest concept store in Asia with a refreshing new global store design. The new store opens in PARAGON, right at the heart of Singapore’s premier shopping belt, Orchard Road.

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12 Μάρτιος 2014

MBT® at GDS and GDS PR Event

MBT® was once again present at the GDS international footwear show in Dusseldorf, Germany, as part of the Berkemann stand.

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10 Μάρτιος 2014

Swiss PR & Trade Event SS14

The Swiss MBT® Team along with Bob Dyer and Lucy Holmes, hosted a PR and trade event at the centrally located Prime Tower in Zurich.

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15 Φεβρουάριος 2014

MBT® Moscow Opens!

MBT®, the Original Physiological Footwear brand opened its first MBT® Concept store in Moscow. Designed with the new retail concept, the shop is situated in a historical building built in 1914 in the centre of the city, near to the famous red square.

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22 Ιανουάριος 2014

Fall Winter 2014 Global Sales Meeting

The FW14 MBT® Global Sales Meeting was held from 22-24th January in Hong Kong at the Langham hotel.

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